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Launching a new website – oversee or overkill?

Posted in Diy on 08/31/2010 09:54 pm by admin

Launching a new website – oversee or overkill?

Small businesses can grow with web results.

Nov. 25, 2009

Launching a website – oversee or overkill?

My advice: Design a solutions web site for your customers. Let a small web design business help you if it’s not your “cup of Java”!

About five years ago I attempted to start my own e business and thought I was on the “front line” but, after about two years of struggling over my e commerce website, I discovered I was “in the trenches”. As a new business owner, I thought building my own website was cool – a cost and time saver. If I had thought clearly, had a bigger budget and knew then what I know now – I would have outsourced the work.

DIY e commerce websites are time zappers

I am a good marketing web designer and I was very good at selling GPS equipment but after five years of working on my e commerce website day in and day out, and, search engine optimizing the site, I still could not figure out how to compete with BassPro for GPS sales. What I do know is I should have concentrated less on cool web design, pretty graphics, the “wow factor”, shopping cart integration and payment gateways. I needed to spend more time understanding my customers’ needs and competitor flanking. I can honestly say I have learned a lot – run, don’t walk to your customers!

First Time Marketing Web Designer Beware!

The statistics prove 1 out of 5 businesses will make it after 5 years of being in business. Today, with the economy in such bad shape, I am sure the stats will be even worse. To be successful you have to ask yourself the question “what am I best at?” If it is not maketing web design, let the experts do it. Stay away from “do-it-yourself” websites, and stop the overkill on web aesthetics – your site needs sales – not “flashy” wow stuff to impress friends.

Fast time-to-market innovations in web include SEO “search engine optimization” and experts are “geeked out” on SEO; and it ‘s not for the faint at heart starting “in the trenches”. Beware of do-it-yourself SEO – by the time you figure it out, Google and other search engines have determined your tactic and are probably spamming 6 months from now.

Concentrate on What You Do Best!

My advice is: 1. Hire a good small business web designer in your industry 2. Find an even better web analyst to track web phase results 3. Get a fantastic SEO copywriter 4. Find someone that has all the above and who loves web optimization tactics.

 

Run! don’t walk to your customers.

Launching a wesite:

Do your job well. Let a small web design business help you if it’s not your “cup of java”! Sit back with a cup of Java and a prospect list – do sales!

About the Author: Dana Labrie is a full services marketing expert keeping an eye on SEO. click here to learn more about web tactics from her website. Agency web designer Toronto.

Dana Labrie, Founder

13 years experience Fortune 500 companies in both Ontario and Texas corporate marketing – Rogers, Direct Energy, TXU Energy, Nortel Networks (B2B & B2C marketing),

In addition to her receiving her MBA in fall of 1994 from Cleveland State University, Dana was inducted into the Hall of Fame for competitive swimming in 2007.

 
Having been an experienced marketing professional overseeing complex websites in her past corporate experience and having launched her own e Business websites has allowed Dana to not only add value for customer via her marketing expertise, but also project management overseeing. “Anyone can build a website, and I’m hearing from clients past designers tend to walk away once a website is built the first time. But we specialize in realizing the long term website objectives of our customers by implementing leading edge strategies and tactics ongoing. Our project management, consulting and maintenance sets us apart from the competition in that we spend the time to understand our customer’s industry and needs with the goal of build outstanding search engine optimized websites for our clients now and into the future.”
 

 

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